You’ve seen the ads.  Those promising incredible results.  What do you think the intelligent consumer thinks when reading those ads?  “If it’s too good to be true, it probably is,” may be the first thought that crosses their minds.

  “If you need to use gimmicks, absurd promises, hard sell techniques, or ridiculous offers to sell your product, the intelligent consumer will probably believe your product or service has little intrinsic value.”

I have been in direct B2B sales as both a successful sales professional and as a SalesManager/Trainer for over fifteen years.  I have learned that the surest way to sell a product or service is by showing more value than the price asked.  With copywriting, the trend and training is to follow a set format, fill it with catchy phrases, make incredible claims, and to focus on making an offer too good to refuse; complete with deadlines and “Act Now Before It’s Too Late” slogans.

“I’ve heard it all before...”

you’ve probably said to yourself a hundred times when listening to or reading a sales letter.  And so have your prospects.  When you decide to bring your product or service to market, you need to make certain that the message that accompanies and introduces your product to your potential consumers is truly effective.  You need to be certain that your target audience will not be offended or “turned off.”   Yet turning prospects away is what happens to many products  that rely on traditional copywriting as their sales medium.

A Different Approach

What you need is a copywriter who not only understands the art of effective and professional writing, but also is well vested in the science of sales. Many people have strong sales skills yet are lacking in writing skills, and many who can write well have never had any real life sales experience.   My approach to copywriting (direct response, ads, web site content, sales letters, etc.) is to blend both my sales and writing experience together, creating the most effective product you will ever enjoy benefiting from.

No Man is an Island

Though my skills and experience are strong, I realize that copy written in a vacuum often misses its mark.  That’s why I formed a “mastermind” group of professionals, to whom I can “test” my writings.  Covering several vertical markets, my “mastermind” group consists of a Multi-Disciplinary Doctor, a Small Business Owner,  a Real Estate Corporate CEO, and Software Engineer, a Director of Sales in the Auto Service industry, a Day Care Center owner, a Stay at Home Mom, a Financial Advisor, and a Office Products Sales Professional.  Despite my years of experience in both the Financial Services Industry and the Software Sales world, I understand that while effective sales is universal, having intimate, industry specific knowledge can be an incredible advantage.

Your Invitation

I invite you to contact me to learn more about my approach and methodology to writing persuasive copy, and to determine if your needs fits well with my skill set.  I never accept a writing engagement for which I am not certain I can deliver the expected results.  I’ve never had my work rejected and fully intend to maintain that record!  Feel free to contact me via email by selecting this link, or by phone at (315) 794-3595.

I thank you for your time, your interest and look forward to growing your business with you!

T Patrick Phelps